Task: Develop a cozy and appealing identity for homemade jam.
Logo & Style: Illustrations were chosen as the core visual element because they create an emotional connection with the consumer, evoking warmth and authenticity.
Solution: Natural colors, playful details, and hand-drawn aesthetics highlight the homemade character and variety of flavors.
Result: A charming, memorable brand that conveys comfort, naturalness.
Outlet: Creativepool, 11.2025
Link: https://creativepool.com/creativepool-editorial/articles/from-sketch-to-shelf-the-making-of-julia-nalivaykos-illustrated-jam-brand-concept.33854